“Rye was the predominant form of whisky prior to prohibition in our country. It has a long history but afterwards people’s interest in rye went away and bourbon took over. We are producing a whiskey that’s more in the vain of bourbon today, but there’s no doubt it’s a different type of product. We don’t have to chase fads; as a brand we want to be very methodical and make sure we stick it out there.”
The "white dog" whiskey is a combination of 70 percent rye (19 percent above the legal minmum for a rye whiskey), 18 percent corn and 12 percent malted barley.
